cheekfrills know good knickers!

Who are we? We were born in London in November 2012 and since then we have concocted a formula for the perfect knicker. Don’t believe us? try them out for yourself, you’ll never look back! Having started with just our hero “Days of the Week” knicker set, the range is now made up of eleven styles, including teddys, chemises, bedshorts, pyjamas, robes, vests and bralets. Our signature modal intimates can now be found in the draws and cupboards of the coolest girls around from all of the best stores!

Why are we different? Anyone that says everyday underwear has to be boring has obviously never worn cheekfrills; with our bright hues, cheeky slogans and beautiful box sets we can put a smile on even the sourest of faces! Furthermore, our patented buttersoft Austrian modal is eco-friendly, comfortable and of such high quality that they will soon become one of your day to day essentials!

Sssh! Don’t tell anyone (well maybe one person…) It is our signature modal fabric which melts on and molds to the body that makes us favoured by the likes of Cara Delevingne, Harley Viera-Newton, Nicky Hilton, Hanelli Mustaparta , Caroline Winberg, Poppy Delevingne and many more! More addictive than candy, from the moment these girls put on their first knicker they just keep coming back for more and more – hooked on our amazing colours and slogans but most of all because we are the most comfortable and flattering knickers you will find for your everyday.

At the beginning of last year we saw hot new LA model, Natalie Morris fronting the cheekfrills SS14 campaign, who says she grabs her cheekfrills ‘first thing in the morning, every morning!’; smart girl if you ask us! The bar continued to be raised when our Holiday ’14 collection was modelled by Sports Illustrated household name and US Supermodel Julie Henderson and then onto gorgeous Hannah Cooper who gave our 2015 collection a run for it’s money! It seems hot girls and cheekfrills go hand-in-hand!

Frillseekers can find us in the best boutiques, online retailers and department stores worldwide. These names include Selfridges,, Barney’s, Fenwick and Galeries Lafayette (and these are just a few!) so get shopping girls (and guys!) you won’t regret it.